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The journal

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Ideas worth thinking about.

Notes on branding, marketing and technology from the LtsThink agency — what we’re learning, making and thinking about across the Kingdom.

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Branding
6 min read·May 11, 2026

Food Packaging Design & SFDA Label Rules in Saudi Arabia

How to design food packaging that wins the shelf and clears the regulator — strong shelf design plus the SFDA mandatory label information, planned in from the start.

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Marketing
6 min read·May 7, 2026

Local SEO for Small Businesses in Saudi Arabia

A practical local SEO guide for Saudi small businesses — Google Business Profile, the "near me" moment, reviews, and the city pages that win local search.

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Technology
6 min read·May 4, 2026

How to Choose a CRM for a Small Business in Saudi Arabia

A CRM closes the gaps where small businesses lose customers. Here is what a CRM is really for, what to look for in Saudi Arabia, and off-the-shelf vs. custom.

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Strategy
5 min read·Apr 30, 2026

5 Signs Your Saudi Business Needs a Rebrand

A rebrand for the wrong reason wastes money; waiting too long costs customers. Five honest signs it is time to rebrand your Saudi business — and one reason not to.

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Marketing
6 min read·Apr 27, 2026

How to Rank on Google Maps in Saudi Arabia

Landing in the Google Maps three-pack is one of the highest-return things a local Saudi business can do. Here is how Google ranks the map — and how to win it.

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Branding
8 min read·Mar 17, 2026

Why packaging wins the first impression — and the second sale

On a Saudi shelf, the package is the pitch. How structure, color and one brave idea turn a passing glance into a purchase — and a repeat customer.

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Branding
6 min read·Mar 11, 2026

Building a bilingual brand for Saudi Arabia

Designing identities that feel native in both Arabic and English — without compromise.

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Strategy
7 min read·Mar 1, 2026

How Vision 2030 is reshaping brand strategy

What the Kingdom’s transformation means for how local brands position themselves.

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Marketing
5 min read·Feb 23, 2026

The quiet power of a well-placed campaign

Why restraint often outperforms noise in a crowded feed.

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Technology
9 min read·Feb 17, 2026

Designing for speed: performance as a brand value

Fast products feel premium. Here’s how we engineer that feeling.

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Culture
4 min read·Feb 8, 2026

Inside the agency: how we run a creative sprint

A look at the rituals that keep our team sharp and our work honest.

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Branding
6 min read·Jan 29, 2026

Naming things is hard — here’s our process

From brief to shortlist: a repeatable way to land a name worth keeping.

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