Cross-channel paid media
One team and one budget across Google, Meta, TikTok, Snapchat and LinkedIn — planned together, bid separately, and rebalanced as the cost per acquisition on each channel moves.
Meta · TikTok · Snapchat · Google · LinkedIn
Performance marketing agency in Saudi Arabia
We buy paid media across Google, Meta, TikTok, Snapchat and LinkedIn as one budget — then hold it to the three numbers that decide whether growth is worth buying: what a customer costs, what the spend returns, and what that customer is worth over time.
100+Campaigns delivered
250Clients & partners
9+Years in Saudi search
What is performance marketing?
Performance marketing is paid media bought against a measurable outcome — a qualified lead, a purchase, a booking, a signed contract — rather than against reach or impressions. The platform is only a means of delivery. The number on the other side is the point, and if a channel cannot be tied to that number it does not get budget.
In Saudi Arabia that means treating Google, Meta, TikTok, Snapchat and LinkedIn as one portfolio instead of five accounts run by five people. Search captures demand that already exists; Snapchat and TikTok create it; Meta is usually where the audience gets rebuilt and retargeted; LinkedIn earns its place in B2B and enterprise. In our experience the same buyer meets a brand on more than one of them before converting, so budget should move to whatever is cheapest at the margin this week — not to whichever dashboard flatters itself hardest.
None of that survives bad numbers. Consent windows, iOS restrictions and short-lived identifiers mean every platform claims whatever it touched, so four dashboards can add up to more sales than you actually made — and a budget split on those figures quietly funds the channel with the loudest reporting rather than the one doing the work. Getting to a single number your finance team will sign off on is the first job on this page, not the last slide of the report.
The rest is economics and creative. Economics: cost per acquisition against gross margin, payback period, and lifetime value by segment — that is what tells you whether to scale or stop. Creative: enough new hooks, angles and Arabic edits shipped every week that there is always something worth testing in the account. Organic results and editorial are a different job with a different timeline; each has its own page — SEO and content marketing.
What we do
Tracking and attribution
Server-side tracking, conversion APIs, GA4 events that match the CRM, and offline conversions pushed back to the platforms — so one deduplicated number replaces four that disagree.
Creative testing at pace
A steady pipeline of hooks, statics, user-generated content and short video in Arabic and English, with a structured test plan so you learn which angle sells, not just which one spent.
CAC, ROAS and LTV modelling
We set a target cost per acquisition from your margin and payback window, then track it against repeat purchase and lifetime value by segment — so scaling decisions are arithmetic, not mood.
Landing pages and CRO
Fast bilingual landing pages built for the offer in the ad, plus form, checkout and WhatsApp-handoff testing. Cheaper traffic is finite; a better converting page keeps paying.
Budget allocation and reporting
A monthly view that starts at revenue and works back to channel, campaign and creative — with the incrementality checks and holdouts that show what the spend actually added.
How we work
- 01
Audit the accounts and the tracking
We open every ad account and the analytics behind them, check what is firing, what is double-counted and what was never wired at all, and agree the one set of numbers we will all argue from.
- 02
Model the economics and the media plan
Target cost per acquisition, margin and payback come first; the channel split, the testing budget and the creative volume are derived from them — not the other way round.
- 03
Build, then launch
Tracking and audiences are shipped before the first riyal is spent, alongside the landing pages and the first creative batch. We start deliberately small so the learning is clean.
- 04
Reallocate between channels
Each week we compare cost per acquisition across the five platforms and move budget from the expensive one to the cheap one, retiring channels that stop earning their share and opening a new one only when the current mix is saturated. Monthly, we zoom out to revenue, payback and the next quarter.
Frequently asked questions
How is performance marketing different from running Google Ads?
Google Ads is one channel; performance marketing is the practice of allocating a budget across all of them and proving what each one added. If search is the only place your buyers are, contracting for Google Ads alone is the cheaper answer. If they are also on Snapchat, TikTok and Meta, you need one owner of the whole number rather than four vendors each defending their own dashboard.
How do you decide when to scale a channel and when to stop?
Arithmetic, not enthusiasm. We set a target cost per acquisition from your gross margin and the payback window you can finance, then read each channel against it — but only once it has produced enough conversions for its optimisation to settle, because a channel starved of volume is untested rather than failing. Segments that buy again carry a higher lifetime value and can afford a higher acquisition cost; one-purchase segments cannot, and we cap them there.
Which channels work best for Saudi audiences?
It depends on whether demand already exists. Google captures people already looking; Snapchat and TikTok are where we usually create demand rather than capture it; Meta carries retargeting and e-commerce well; LinkedIn is for B2B and enterprise. We pick two or three to start, prove them against your target acquisition cost, then add.
The platforms report different conversion numbers. Which one is right?
None of them alone. Each platform claims any conversion it touched, so the four totals overlap. We deduplicate against a single source — your CRM or order data — using server-side tracking and conversion APIs, and settle disputes about credit with holdout tests rather than with whichever dashboard is loudest.
How soon will we know whether it is working?
Paid channels produce data within days and results you can build on within weeks, but each campaign needs a learning period first, so the opening fortnight is for reading signal rather than judging channels. You get a short written read every week and a full revenue-back report every month. Compounding, lower-cost demand comes from SEO and content over a longer horizon.
Related services
Ready to start?
Book a short call and we will come back with a clear plan and a realistic budget — in Arabic or English.
Talk to us