Seertech

Seertech (سيرتيك) is a Saudi technology brand for interactive smart boards — large-format touch screens for classrooms, boardrooms and beyond ("Saudi Smart Boards for Education, Business & Beyond"). It came to LtsThink to build a premium, confident brand and take it to market across outdoor, web and social.

Give Seertech a distinctive visual identity and a bilingual go-to-market campaign that positions its smart boards as the future of the Saudi classroom — from billboards to a product website to a content-rich social presence — under one bold purple-and-emerald identity, Arabic-first.

• Brand identity — logo, a deep-violet-and-emerald visual system, typography and art direction that reads premium and unmistakably Seertech
• Outdoor advertising — billboard and OOH creative ("سيرتيك فنّة رؤية" — Seertech, the art of vision) putting the interactive screen front and centre
• Website design — a dark, product-led site: the smart-board line-up, the ROYA range, size guides and lead capture ("Ready to Enhance Your School with Seertech's Saudi-Rooted Smart Solutions")
• Social media — a cohesive Instagram grid and a steady stream of product, campaign and seasonal posts (the OKTB series, a 5-year warranty, "the future of education starts with your decision", Ramadan greetings)
• Campaign & ad creative — bilingual key visuals tying AlUla-rooted Saudi heritage to cutting-edge screens across every touchpoint

The identity pairs a deep violet with a vivid emerald glow and confident Arabic typography ("فنّة رؤية", "مستقبل التعليم يبدأ من قرارك", "ثلاثة قرون وأصالتنا ما تغيّرت"). Heritage imagery — AlUla's rock formations and Saudi motifs — sits against glowing interactive screens, so the brand feels both rooted and future-facing. One consistent system carries across billboard, browser and feed, turning a hardware product into a brand people trust.