eXtra Purchase-Driving
Campaign

eXtra (اكسترا) is one of Saudi Arabia's best-known electronics and consumer-goods retailers, with a wide store network and a high-traffic e-commerce presence. For a focused, purchase-driven advertising campaign, eXtra needed to move shoppers from awareness to action across a curated mix of products — turning seasonal demand and product interest into measurable purchase intent.

LtsThink delivered an end-to-end advertising campaign for eXtra in Saudi Arabia built specifically to stimulate purchases. We translated the retailer's product priorities into a conversion-focused creative and media program, aligning messaging, offers, and audience targeting so the right products reached the right buyers at the moment they were ready to act.

• Campaign strategy and creative concept tied to the featured product range
• Conversion-oriented ad creative and messaging across digital channels
• Audience targeting and segmentation built around purchase intent
• Performance marketing setup, optimization, and ongoing campaign management

The value lay in disciplined execution: every asset and audience was structured to drive shoppers toward checkout, not just impressions. By pairing sharp creative with continuous performance optimization, we kept the campaign efficient and squarely focused on its core goal — encouraging real purchases across eXtra's product lineup.

The scope combined two services: the campaign creative and the performance marketing behind it. On the creative side, that meant a campaign concept and conversion-oriented ad messaging built around the featured product range. On the media side, it meant audience targeting and segmentation around purchase intent, followed by setting up, optimizing and managing the campaign on an ongoing basis. Running both together kept the creative and the targeting pointed at the same goal: encouraging purchases across eXtra's products.

Explore our digital marketing and performance marketing services, or browse more case studies from our campaign work.