03What the Hajj operations CRM engagement covered
The engagement covered CRM development, ticketing & SLA, a field-operations app and analytics, delivered as one connected system. We designed it around the way issues move on the ground across the Mashaer, where Al Bait Guests operates: a report is raised, typed and prioritised, assigned to the right area team, timed against its SLA and closed — while managers follow the same live data on executive, operational and quality dashboards, and can export it to Excel when needed. It reflects the approach behind our CRM development work; see the wider ERP & CRM service for related projects.
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