The Tourist
Route

Immersive art direction — Full-bleed photography and video that put the region's nature front and centre. Arabic-first, bilingual — A right-to-left experience designed natively in Arabic, with a seamless English layer. Destination storytelling — Clear journeys through the vision, destinations, master plan and media center. Fast & responsive — Engineered to load quickly and look right from phone to desktop.

Present an ambitious regional tourism vision in a way that feels as expansive and inviting as the destinations themselves — natively in Arabic and English.

The engagement combined UX & UI design, web design and front-end development in one bilingual build. We planned the information architecture around what visitors come to explore — the project vision, the destinations along the route, the master plan and the media center — and designed each page natively in Arabic before layering in English. On the front end, the full-bleed photography and video were built to stay fast and responsive on every screen size, and clear navigation keeps each part of the route one step away in either language. Read more about how we plan and build sites like this on our web development page, or browse related work in our portfolio.