01Our approach
Credible, calm design — A restrained corporate system that signals heritage and reliability over hype. Clear division architecture — An “Our Divisions” structure that makes a multi-business group easy to navigate. Brand-forward hero — The Samir flags and red mark used to anchor identity from the first scroll. Arabic-first, bilingual — A right-to-left experience designed natively in Arabic with a seamless English layer.
02The challenge
Present a 68-year, multi-division technology group as one coherent, modern brand — credible to enterprise and government buyers, in Arabic and English.
03What the corporate website build covered
The engagement combined UX & UI design, web design and front-end development in one bilingual build. We mapped the group's divisions into a clear structure, so visitors can move from the brand story to the division they need and on to contact without friction. The brand-forward hero, with the Samir flags and red mark, sets that tone from the first scroll. Every page was designed natively in Arabic first, then mirrored with a seamless English layer, keeping one restrained visual system across both languages. Read more about how we approach corporate builds on our web development page, or see related work in our portfolio.