Kumtel and Luxell are established Turkish home-appliance brands with a growing presence across the Gulf. Their authorized distributor in the Kingdom approached LtsThink to design and develop the retail packaging for a range of their products, ensuring the brands arrive on Saudi shelves looking as considered and premium as the appliances inside.
The distributor needed packaging that stayed faithful to each brand's global identity while standing out in a competitive local retail environment. The work called for packaging design Saudi Arabia retailers and consumers could trust at a glance: clear product hierarchy, confident use of the Kumtel and Luxell brand marks, and a finish that reads as quality on the shelf.
We delivered an end-to-end packaging program across the selected product set. Deliverables included:
- Packaging design and structural layout for a range of Kumtel and Luxell products
- Brand-consistent application of each label's identity, color, and typography
- Product-development support to translate each design into print-ready, retail-ready files
The result is a coherent packaging system that carries both brands cleanly into the Saudi market — disciplined, on-brand, and built to perform at the point of sale.
