Freshco

Freshco is a food-products brand with a broad FMCG range — tomato ketchup, peeled tomatoes, long-grain parboiled and basmati rice, BBQ sauce, cooking cream, tuna and pickles. It came to LtsThink to build an appetite-led, Arabic-first social presence that showcases the whole range and earns a place in everyday Saudi kitchens.

Run Freshco's Instagram (@freshco_me) with a cohesive, product-forward feed — bold Arabic headlines, mouth-watering food styling, and recipe-driven content that turns pantry staples into meals, all under one consistent green-led identity.

• Full social media management — feed strategy, grid design and a steady posting rhythm across the product range
• Product & food photography and art direction — hero shots of ketchup, rice, sauces and tomatoes styled to look fresh and appetizing
• Recipe & how-to content — "the first step in your recipes," serving ideas and pairings that put the products to work
• Campaign posts — seasonal and product-launch creatives (ketchup, BBQ sauce, parboiled and basmati rice) with strong bilingual headlines
• A built-out, Arabic-first profile and a consistent Freshco-green visual system

The feed pairs Freshco's signature green with warm, hunger-inducing food photography and confident Arabic typography ("كل حبة تحكي قصة," "أساس كل وليمة لذيذة," "المذاق المثالي لكل الأوقات"). Each post does two jobs — make the food look irresistible, and make the product the hero — while a consistent layout system ties ketchup, rice, sauces and dairy into one recognisable brand world across the whole grid.