01Client
Amaryllo (@amaryllo.ksa) is an AI-powered security-camera brand in Saudi Arabia — a range of smart cameras (Apollo, Apollo Pet, Hermes, Ares Pro and more) that use artificial intelligence to recognise people, pets, cars and even fire. It came to LtsThink to build an Arabic-first social presence that turns advanced camera tech into clear, everyday benefits.
02The brief
Run Amaryllo's Instagram end to end — a bold, cohesive feed that explains each camera's AI features simply, showcases the full product line-up, and drives followers to buy, all in a confident orange-and-white identity, Arabic-first.
03What we delivered
- Full social media management — feed strategy, grid design and a steady posting rhythm across the camera range
- Product & feature creative — model-by-model posts (Apollo, Apollo Pet, Hermes, Ares Pro) that turn specs into benefits: 360° auto-tracking, face recognition, pet & thief detection, two-way voice, all-weather durability and crisp zoom
- Campaign & seasonal posts — occasion creatives (Eid greetings) and use-case stories: protect your kids, stay connected to your pets, stay one step ahead of intruders
- Bilingual copywriting — punchy Arabic headlines that make AI features feel simple and desirable
- A consistent, high-contrast orange visual system anchored by the Amaryllo lion mark
04The craft
The feed pairs Amaryllo's vivid orange with clean white space, crisp product cut-outs and confident Arabic headlines ("أوامرك الصوتية توصلهم من أي مكان", "اسبقهم بخطوة", "تتبع تلقائي 360 درجة"). Real scenarios — a dog and cat, a masked intruder, a baby, a family — make each AI feature instantly understandable. One consistent system ties every camera model and campaign into a single, recognisable brand world across the grid.