01Brand identity deliverables
- Logo design — primary monogram, full lockup, and tagline treatment
- Complete brand identity system — color palette, typography, and graphic language
- Brand guidelines defining correct usage, spacing, and applications
- Company profile designed to present TTC's services to partners and clients
The result is a cohesive, professional identity that gives Telecom Technologies Company a consistent presence across documents, digital, and business communications — built to scale as the company grows in the Saudi technology sector.
02What the engagement covered
The work spanned logo design, brand guidelines and graphic design, delivered as one connected system rather than separate files. The ttc monogram, the full lockup and the "we do IT right" tagline were defined together with the color palette and typography. The guidelines then set out correct usage, spacing and applications, so the company and its partners can apply the system consistently. Finally, the company profile put that system to work in a document TTC can use to present its telecom and IT services to partners and clients. Because every piece draws on the same colors, type and monogram, documents, digital channels and business communications all present TTC in the same way — a foundation the company can extend as new materials are needed.
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