BAMCO (Bagader Commercial Co. Ltd.) is a Jeddah-based distributor and authorized agent for leading home and kitchen appliance brands across Saudi Arabia, including Philips, with a portfolio spanning five product lines. They engaged LtsThink on an ongoing marketing retainer to act as their full creative and growth partner — building and running everything from campaign creative to the storefront, across every product they represent.
As their retained agency, we delivered an integrated advertising campaign in Saudi Arabia that connected brand, content, and commerce. The remit was broad by design: handle each product line according to its own requirements, manage the brands BAMCO represents as their KSA agents, and keep a consistent, confident voice across every touchpoint a Saudi shopper encounters.
What we delivered across the retainer:
- Advertising campaign creative and rollout for BAMCO's product lines
- Performance marketing to run and manage their marketing campaigns in Saudi Arabia
- Web design for the storefront experience
- Social media management with on-brand content across channels
- Video production for product and campaign video ads
- Packaging design for product boxes
- Logo design and brand guidelines for one of their product lines
The value of the retainer model is coherence at scale: one team holding the creative system across five product lines, so campaigns, social, video, packaging, and the website all reinforce the same brand. The result is a tidy, recognizable presence for BAMCO and the brands it carries — built for the Saudi market, run continuously, and ready to scale product by product.
