Samir
Group

Samir Group (Samir Trading & Marketing) is a long-established Jeddah-based technology and trading group serving both B2B and B2C audiences across multiple business divisions. With a wide portfolio and distinct buyer journeys for each department, the group needed a single creative and marketing partner to keep its brand presence consistent and its campaigns running.

The group engaged LtsThink on a full marketing retainer — an always-on partner to handle design and marketing across every department rather than a one-off project. The mandate spanned both the corporate B2B side and the consumer-facing B2C side, each with its own messaging, audience, and goals.

As their retained agency, our marketing retainer Jeddah engagement covered the full creative and marketing stack:

• Social media management and content for the group's channels
• Marketing campaigns tailored to each B2B and B2C division
• Landing pages built to convert around specific offers and audiences
• Company profiles, brochures, and PowerPoint presentation decks
• Marketing plans and strategy to guide activity across departments

Running a single retainer across a multi-division group means holding one consistent brand voice while flexing tone, design, and channel for very different buyers. We built reusable templates and a shared visual system so every deliverable — from a landing page to a sales deck — felt like one Samir Group, while giving each department the focused campaigns and assets it needed to perform.