Philips 360 Marketing Campaign

Philips 360 marketing campaign in Saudi Arabia

Philips is a globally trusted brand whose products reach households across the Kingdom every day. To strengthen that presence in the local market, Philips partnered with LtsThink to build and run a fully integrated 360 marketing campaign in Saudi Arabia — one connected idea carried consistently across every channel the audience moves through.

We began with the creative core: a single campaign concept and a system of advertising designs built to translate cleanly from a phone screen to a roadside billboard. From that foundation we activated the channels that matter most for reach and recall in the Saudi market, keeping the message, look, and tone aligned end to end.

Delivered for this engagement:

• 360 marketing campaign strategy and creative concept
• Digital advertising creative and ad design
• Out-of-home (road / billboard) advertising
• Influencer and celebrity advertising collaboration
• Radio advertisement
• Video production for the campaign assets

The value of a true 360 approach is coherence: every touchpoint — digital, out-of-home, influencer, and radio — reinforces the same idea so the brand shows up the same way wherever the audience encounters it. LtsThink handled the campaign from concept through channel-ready execution, giving Philips one creative voice across the Saudi market.