eXtra Purchase-Driving Campaign

Driving purchases for eXtra across a multi-product retail push

eXtra (اكسترا) is one of Saudi Arabia's best-known electronics and consumer-goods retailers, with a wide store network and a high-traffic e-commerce presence. For a focused commercial push, eXtra needed to move shoppers from awareness to action across a curated mix of products — turning seasonal demand and product interest into measurable purchase intent.

LtsThink delivered an end-to-end advertising campaign for eXtra in Saudi Arabia built specifically to stimulate purchases. We translated the retailer's product priorities into a conversion-focused creative and media program, aligning messaging, offers, and audience targeting so the right products reached the right buyers at the moment they were ready to act.

Deliverables included:

• Campaign strategy and creative concept tied to the featured product range
• Conversion-oriented ad creative and messaging across digital channels
• Audience targeting and segmentation built around purchase intent
• Performance marketing setup, optimization, and ongoing campaign management

The value lay in disciplined execution: every asset and audience was structured to drive shoppers toward checkout, not just impressions. By pairing sharp creative with continuous performance optimization, we kept the campaign efficient and squarely focused on its core goal — encouraging real purchases across eXtra's product lineup.