EDDY Brand Identity

EDDY — brand identity for a Saudi homeware and lighting retailer

EDDY is a Saudi retail concept specializing in lighting fixtures and home accessories, where the in-store experience needs to feel as considered as the products on the shelves. The brand came to LtsThink without a defined visual system, so the first task was to translate its retail personality into a confident, ownable identity. This brand identity project gave EDDY a complete look that carries from its storefront signage all the way down to the price label on each product.

We began at the source — the idea behind the mark. Working hand in hand with the client, we developed the logo concept around a stylized home motif, then crafted a bilingual lockup that pairs the Latin "EDDY" wordmark with its Arabic counterpart "إيدي" in a warm copper-and-charcoal palette that reads as both modern and inviting.

From that foundation we built out a full brand toolkit and the everyday graphic collateral the store needs to operate and look consistent:

• Logo concept development and final logo design (bilingual Arabic and English lockup)
• Brand guidelines documenting logo usage, color, and application rules
• Storefront signage artwork for the shop facade
• Price flyers and in-store promotional graphics
• Product price labels and shelf tags

The value here is consistency with character. By owning the identity end to end — from the core idea to the smallest printed label — we made sure every EDDY touchpoint feels like one brand, giving the store a cohesive presence that customers recognize the moment they walk in.

Deliverables: logo concept and design, bilingual logo lockup, brand guidelines, storefront signage, price flyers, product price labels, and supporting graphic design.