United Naghi Tires Brand Identity

Overview

United Naghi Tires is a Saudi automotive and tire brand entering a competitive market where trust, durability, and recognition drive every purchase decision. The company partnered with LtsThink to define how it would be named, seen, and remembered. Our work centered on brand identity for Saudi Arabia, building a foundation that could carry the business across showrooms, signage, packaging, and digital touchpoints.

What they needed

The client came to us at the naming stage, before a single visual existed. They needed a name that would resonate in the Saudi market, a distinctive logo to anchor it, and a clear rulebook so the brand could be applied consistently by any team or partner. The challenge was to translate the strength and reliability customers expect from tires into a confident, ownable visual language.

What we delivered

We collaborated closely with the client across the full identity foundation:

• Brand naming — helping select and validate the brand name
• Logo design — a distinctive mark built to read clearly at any scale
• Brand guidelines — a complete reference covering logo usage, color, typography, spacing, and application rules

The craft and value

Every decision was made to give United Naghi Tires a coherent, durable identity that holds up across real-world use. The guidelines protect consistency as the brand grows, so showroom branding, product packaging, and marketing all speak with one voice. This brand identity work gives the client a confident platform in Saudi Arabia's automotive sector — a name and mark customers can recognize and trust.