The Tourist
Route

The Tourist Route of Makkah Region is a destination-development initiative led by the Makkah Region Development Authority, headquartered in Jeddah. The programme connects the natural, heritage, and adventure landmarks across the region into a single, investable tourism corridor — and it needed a brand and communications system strong enough to carry that ambition to both the public and prospective investors.

The Authority came to LtsThink for an integrated, end-to-end engagement rather than a single deliverable. They needed the route's visual identity refined and elevated, a steady stream of social content for multiple campaigns, professionally produced and printed progress reports for each project phase, hands-on workshops in Jeddah, an investor-focused marketing push, and a dedicated website to anchor it all. Delivering joined-up tourism website design Saudi Arabia alongside brand, content, and campaign work was central to the brief.

We worked across the full programme, keeping every touchpoint consistent with the refined route identity:

• Logo refinement and identity development for the tourist route
• Social media content and post design across multiple campaigns
• Design, production, and printing of phased project progress reports
• Organisation of several project workshops held in Jeddah
• An investor-attraction marketing campaign across social media and outdoor/road advertising in Jeddah and Taif
• Design of the dedicated tourist-route website
• Supporting collateral — from invitation cards to gift boxes — plus video shooting and editing for the project

The value here is coherence: one refined identity stretched cleanly across a bilingual website, social campaigns, printed reports, outdoor advertising in Jeddah and Taif, event materials, packaging, and video. By treating brand, content, web, and campaign as a single system, we gave the Makkah Region Development Authority a tourism platform that speaks confidently to visitors and investors alike.

Deliverables

• Logo refinement and brand identity development
• Social media management and campaign content
• Printed phased progress reports and event/workshop materials
• Investor marketing campaign with outdoor advertising
• Bilingual website design
• Invitation cards, gift-box packaging, and video production