Shifa

Shifa is a skin and beauty brand with a growing range of face masks, facial cleansers, and hair-care products. Its previous identity — an ornate, traditional wordmark — no longer matched the clean, modern shelf presence the brand was reaching for. Shifa came to LtsThink to rebuild the brand from the logo up and carry it across an entire product line.

We were asked to deliver a complete skincare branding and packaging design program: refine the masterbrand, define a confident visual system, and apply it consistently across every product — tubes and boxes alike — in both Arabic and English.

• A redrawn SHIFA logo — a fluid, handwritten wordmark that replaces the busy previous mark with something elegant and ownable
• A brand color system built on soft blush, warm terracotta, and charcoal
• Bilingual (Arabic / English) packaging design across the full range:
• Face masks — Mud Mask, Charcoal, and Peel-Off (Papaya & Apricot)
• Facial cleansers — Aloe Vera and Oil Control
• Professional hair care — Anti-Frizz
• A scalable layout system so each product reads as part of one family while its category stays instantly clear on shelf

The work pairs a warm, premium palette with a clean typographic system, so a charcoal mask, an aloe cleanser, and an anti-frizz treatment all feel unmistakably Shifa while signalling their own benefit. Before-and-after comparisons — for both the masterbrand and individual products like the apricot peel-off mask — show the jump from a cluttered legacy look to a confident, retail-ready identity that scales cleanly as the range grows.