Obhur Tower is a luxury residential development by Bunyana, the Jeddah-based property company behind exclusive residences in the Obhur waterfront district. Positioned as an architectural icon on the Red Sea coast, the tower needed a brand that matched the ambition of its address and spoke to a discerning, high-net-worth audience.
Bunyana asked LtsThink to build the project's identity from the ground up and give it a credible presence in the market. We delivered a complete brand identity Saudi Arabia program for Obhur Tower, anchored in a refined logo and a clear visual system, then extended it across the assets a premium launch demands.
What we delivered:
- Logo design and core visual identity for Obhur Tower
- Brand guidelines defining logo usage, color, typography, and tone
- A polished company profile to introduce the development to investors and buyers
- A bilingual launch website presenting the tower, its residences, and its location
The work pairs the restraint that luxury real estate expects with the warmth of the Obhur setting — a measured palette, confident typography, and a system that reads as established rather than new. Every touchpoint, from the profile to the website, was built to make Obhur Tower feel like a landmark from the first impression, and to give Bunyana a consistent toolkit for marketing the development across channels.
