Makkah Region Development Authority

Overview

The Makkah Region Development Authority (هيئة تطوير منطقة مكة المكرمة) is the government body charged with planning and advancing development across one of the Kingdom's most significant regions. An institution of this stature needs a visual identity that carries authority, heritage, and clarity across every touchpoint — from official documents to digital and signage applications.

The brief

The Authority approached LtsThink to lead the branding for the Makkah Region Development Authority: developing the logo, building the supporting identity system, and codifying it all into a usable brand guideline. The goal was a confident, consistent identity that reflects the dignity of the region and the entity's mandate.

What we delivered

• Logo development — refining and crafting the primary mark, anchored by the national emblem and a clean bilingual lockup
• Brand identity — a cohesive visual system covering color, typography, and the Arabic/English logotype
• Brand guidelines — a clear rulebook for correct usage, spacing, and application across formats

The craft

Our approach balanced institutional gravitas with a clean, modern execution. Every element of this branding work for the Makkah Region Development Authority was built to be reproduced consistently — by internal teams and external partners alike — so the identity stays sharp and recognizable wherever it appears.

Deliverables:

• Primary logo and bilingual lockup
• Visual identity system
• Brand guidelines document