Makkah Green Initiative

Makkah Green Initiative

Makkah Green Initiative is a sustainability and greening programme tied to one of Saudi Arabia's most significant regions. As an environmental initiative with a public-facing mission, it needed print and graphic materials that carried the weight and clarity of its cause across both audiences and exhibition floors.

The initiative came to LtsThink for graphic design Saudi Arabia work spanning publications and event collateral. They needed a consistent, professional visual treatment for a series of booklets and reports, plus a dedicated graphic package supporting their participation in a tourism exhibition.

We delivered a cohesive set of designed materials, applying disciplined layout, typography, and a green-led visual language across long-form and display formats:

• Multiple booklets and reports, designed end to end for print
• Graphic design assets for the client's tourism exhibition presence
• Consistent visual treatment and layout systems across all pieces

The craft here was in clarity and consistency: structuring dense report content into readable, well-paced layouts, and translating that same identity into bold exhibition graphics built to read at a distance. The result is a unified body of work that presents Makkah Green Initiative with confidence in both print and live event settings.