CarPlex

CarPlex is a car-services complex (مجمع خدمات السيارات) in Jeddah — a single destination that brings automotive showrooms and specialist workshops together under one roof across multiple floors. The venture needed a brand modern and confident enough to anchor a large physical complex and to speak to car owners and tenant businesses alike.

CarPlex came to LtsThink for a complete brand identity and a bilingual (Arabic / English) rollout — from the core mark through every printed, environmental, and editorial touchpoint the complex would use to launch.

• A distinctive CarPlex logo — an orange gear-burst ‘C’ mark paired with a clean wordmark, on a charcoal-and-orange brand system
• Business stationery — business cards, letterhead, and envelope
• A branded staff uniform (polo)
• Posters and indoor signage
• A large-format billboard / hoarding with a scannable QR code
• Street-pole banners for on-site and street presence
• A bilingual company-profile brochure — cover and inner spreads covering the complex's vision, an automotive-sector overview, a strategic-location map (with QR), and floor plans for the ground and mezzanine levels showing the showrooms and workshops

The system runs on one confident pairing — orange and charcoal — held consistently across print, environment, and editorial, and bilingual throughout. A single gear-burst motif threads from the logo into the layouts, line patterns, and signage, so a business card, a street banner, and the company profile all read unmistakably as CarPlex.