01Client
ع اللبناني (3lebnani) is an authentic Lebanese restaurant — “the taste tells the story” — serving classic Lebanese flavours with delivery across the city. It came to LtsThink to build a fresh, appetite-led social presence that does justice to the food.
02The brief
Run 3lebnani's Instagram (@3lebnani) end to end — a bright, cohesive feed that captures the restaurant's shawarma, mezze and hospitality, drives delivery orders, and feels unmistakably Lebanese. Arabic-first, in a vivid teal-and-red visual world.
03What we delivered
- Full Instagram management — feed strategy, grid design and a consistent posting rhythm
- Food photography and art direction — shawarma, hummus and mezze, family spreads and signature dishes, shot to look as good as they taste
- Content & campaign posts — “shawarma done right,” “a taste you love from the first bite,” weekend-gathering and delivery messages, all on-brand
- Delivery-order messaging — the order line and delivery link woven through every post
- A built-out, Arabic-first profile and a bright teal-and-red visual system with Lebanese-inspired patterns
04The craft
The look is fresh and friendly: bright teal and red against clean cream, Lebanese arabesque patterns, and close, hunger-inducing food shots. Colloquial Arabic copy (“الوجبة اللي ما تحتاج مقدمات,” “طعم يبان من أول لقمة”) gives the feed a warm, local voice. Every post does two jobs — make you hungry, and make ordering feel one tap away. Consistency across the grid turns a young account into a confident, recognisable brand.