N
Branding · Packaging
Najd Coffee
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Branding & IdentityBrands with a
Brands with a
soul, built to
be remembered.
We craft considered, elegant brand identities for ambitious Saudi names — strategy, design and voice woven into one unmistakable presence.
!
Najd .
Brand identity
Palette
Typeface
Aa Bb
Voice
Warm. Confident. Quietly bold.
Brand StrategyLogo & IdentityNamingArt DirectionBrand VoiceGuidelinesPackagingCollateralBrand StrategyLogo & IdentityNamingArt DirectionBrand VoiceGuidelinesPackagingCollateral
A brand isn’t a logo. It’s a feeling people carry — the reason they choose you, remember you, and tell someone else.
What we craft
Every layer of a brand.
01
Brand strategy
Positioning, audience and the core idea everything is built on.
02
Identity design
Logo systems, color, type and the visual language that carries them.
03
Verbal identity
Naming, tone of voice and the words that sound only like you.
04
Brand guidelines
A clear, beautiful rulebook so the brand stays sharp everywhere.
05
Packaging & collateral
Shelf-ready packaging and touchpoints that feel considered.
06
Launch & rollout
Bringing the new brand to life across every channel.
The process
Considered, end to end.
1
Discover
Listening, research and the strategic foundation.
2
Define
Positioning, story and the central brand idea.
3
Design
Identity, voice and a complete visual system.
4
Deliver
Guidelines, assets and a confident launch.
Selected workIdentities we’re
All projects Identities we’re
proud of.
A
Identity
Aseer Tourism
Q
Naming · Identity
Qimam
M
Rebrand
Madar
W
Packaging
Waha Foods
S
Brand voice
Sard Media
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لنبنِ علامة لا تُنسى
Let’s thinkLet’s build a brand worth remembering.
Tell us about your vision — we’ll shape the strategy, identity and voice that bring it to life.