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The Challenge


Dairman for elegance men is a local brand that was established in 1983, specialized in making traditional Thoub in Madina. The owners wanted to expand their business to compete with other similar brands and cover other cities near Madina. To do that they needed to enhance their logo and their brand identity. At the beginning they weren’t convince on changing their brand because they were afraid by doing that they’ll lose their customer/fan base. We persuade them on taking that risk because we believed that the only way to really compete and standout in the market is by upgrading their brand and logo to a modern, simple and timeless logo.

The Result


Dairman was transformed to a new brand with different colors and different face “logo”. A straight forward and simple logo that was inspired by cuff-links. It became more relevant and more modern. The colors added style and elegance to the new Dairman brand.